Values and vaccine attitudes on Facebook
There has been a growing trend of individuals deciding to adopt and propagate theories that go against the scientific mainstream. In the case of vaccines, although vaccines are backed up by research demonstrating their efficacy and safety, many parents still decide not to vaccinate their children. Online content has become an integral part of how people make health and science-related decisions. We also know that providing pro-vaccine content and information is insufficient in encouraging vaccine uptake. Previous work has shown that values are a consistent predictor in how we make decisions and feel about topics. As more individuals decide to not vaccinate, it is apparent that there is a gap in understanding the vaccine decision making process.
I study the intersection and relationship between online information behavior, vaccine belief, and human values. I am specifically focusing on those that use Facebook groups to search, share, and evaluate vaccine-related information.